The Taste of Summer Is Back!

There’s a buzz in the air… and no, it’s not just the bees!

We’re thrilled to announce that Taste of Summer is back for 2025, and this year, it’s bigger, better, and even sweeter than ever.

If you’re new around here or a long-time honey fan, you’ll want to stick around, because this is one of our favourites Just Bee traditions. From early June through to the end of August, we’re launching limited edition honey flavours every two weeks… and trust us, they are delicious.

What is Taste of Summer?

Taste of Summer is our most exciting and creative campaign of the year. It’s our chance to bring you playful, seasonal flavours you won’t find anywhere else created by Joe, inspired by the joy of summer, and made in Only one small batch.

Yes, that means once they’re gone, they’re gone!

From fruity favourites to surprising twists, each honey is specially blended with our signature immune boosting vitamins and botanicals because we are all about being good to your tastebuds and to your body.

Launch Dates – Mark Your Calendar!

Here’s when each of our limited edition flavours will be released:

• Flavour One: 5th June
• Flavour Two: 19th June
• Flavour Three: 3rd July
• Flavour Four: 17th July
• Flavour Five: 5th August
• Winning Flavour Returns: 21st August

That’s right, once all five flavours have been released, you’ll get to vote for your favourite, and we’ll bring back the most loved one for a final encore. It’s our way of ending summer on a sweet high.

Why We Love It (And Think You Will Too)

Creating new honey flavours is honestly one of the best parts of our year. The Taste of Summer campaign gives us the chance to get creative, have a laugh in the kitchen (a lot of spoon tasting happens), and dream up the kinds of flavours that make you say: “Ooh, I need to try that.”

And more importantly, it brings you into the hive. Your feedback, your votes, your photos, and your excitement are what make this campaign so special.

Whether you’re swirling honey into yoghurt, spooning it onto pancakes, or just enjoying it straight from the jar (we get it), we can’t wait to see how you use each new flavour.

New Giveaway Alert!

We’re doing something special this year.

If you collect all five Taste of Summer flavours and send us a photo of your full collection, we’ll give you the winning flavour for FREE!

It’s our little way of saying thank you for joining the fun and supporting the bees with every jar.

Just make sure you keep hold of those pots!

Ready to Taste the Summer?

We’ll be announcing each flavour as it launches via Email and Social Media, so keep your eyes on your inbox and our socials for sneak peeks, giveaways, and flavour reveals.

The countdown is on—and we promise, this is a summer you’ll want to taste every spoonful of.