From the kitchen table to wellness honey success: the next chapter of Just Bee

We appreciate that many of you will be new to Just Bee, so with an exciting new chapter just around the corner, we thought this was the perfect time for a little recap on where we’ve come from and where we’re heading next.

Our story started in 2015, when founders Joe Harper and Andy Sugden left their careers in accountancy to build a business together. Inspired by Joe’s family beekeeping heritage and a shared interest in health and wellbeing, their first idea was a range of honey-sweetened drinks.

Those early years brought some incredible moments. More than a million drinks were sold, Just Bee secured major retail listings and Joe and Andy even appeared on Dragons’ Den, receiving an offer from Peter Jones which they ultimately decided not to take.

But behind the successes, the business was still searching for the idea that would really click.

Then, in 2020, everything changed. Covid caused around 80% of Just Bee’s revenue to disappear almost overnight. Faced with a choice between closing the business or reinventing it, Joe and Andy went back to the kitchen table.

They began experimenting with a blend of acacia honey, lemon, ginger, vitamins and echinacea, designed to offer a simple and enjoyable way to support everyday wellbeing. Demand quickly grew and that first blend became the blueprint for the Just Bee we know today.

Six years later, Just Bee has grown into a successful wellness business, serving more than 450,000 customers, with over 1.2 million pots sold in the last year.

And now it’s time for our next evolution.

You’ll soon see a new look for Just Bee, designed to better reflect what we’ve become: a wellness brand creating delicious blends of natural botanicals and vitamins with pure Acacia Honey to support everyday health and wellbeing.

The branding may be evolving, but what sits behind Just Bee hasn’t changed. We still believe wellness shouldn’t mean complicated routines, extreme overhauls or endless pills and powders. It should be something simple and enjoyable that fits naturally into everyday life.

Eleven years, plenty of lessons and one big new chapter ahead. Our mission is clearer than ever: to make daily wellness feel simple and delicious.